“We believe customer data is the new oil”
Everyone talks about a single view of your customer, but few actually have the IP and experience to deliver a true multi-device 360 view of the consumer that is continually updated.
Data is now overflowing, from ‘wearables’ to ‘driveables’.
Use it correctly and one can discover high value segments, targeting the right ads to the audiences will help drive the right customer action.
Through flexible holistic data collection, segmentation, data science and machine learning, one can now start to stitch together the DNA profile of our customer base and predict their next move.
Modernising the digital marketing strategy starts with breaking down departmental barriers, collaborating and sharing data. Simple as this sounds there are numerous challenges in implementing this ask; from managing simple data collection controls, to setting up data governance, ensuring customer security and getting the right technology to help identify simple insights from multi-channel data.
Getting a solid return on marketing expenditure is crucial to maintaining a competitive position in the market place.
To address these overwhelming challenges, LxP have developed a number of customer intelligence strategies and frameworks to help you focus and plan the right approach for serving your customer well.