Research & Adapt
“Determine what your customer wants and then work backwards*” - We believe that the starting point of designing any experience has to be the user, their surroundings and influencing factors. We start with this and iterate.
Identify your customer and their needs. Understand the ecosystem they frequently interact with.
Capture what the customers are doing before, during and after their interactions. Understand how they are interacting with your brand through different channels & platforms.
Explore opportunities for new products and services.